University of Wisconsion - Eau Claire




Social Media Marketing

15 hours

Community partner: Wellness Shack
Supervisor: Bob Schrader
Beginning date:
Ending Date:

Service-Learning Proposal Description


Briefly describe the project and the community need to be addressed.

Answer The Wellness Shack currently has a Facebook page and a website. We would like to expand our social networking to reach more people in the Chippewa Valley. Candidate will be expected to meet with Wellness Shack Director and staff to discuss the parameters of what we are looking for in this marketing plan. Candidate will submit a written proposal of strategies/ideas to increase our presence on the internet. Upon approval by our Board of Directors, candidate will implement the plan and train staff to maintain the page(s). The community need to be addressed is to provide adults living with mental health disorders access to resources through social networking.


What is the mission of the agency or organization?

Answer Our mission is to help any adult living in the Eau Claire area achieve wellness, stability, and fullness of life. The Wellness Shack provides a sanctuary environment, with individual and group peer support, education, with individual and group peer support, education, advocacy, and socialization. Adults living with mental health disorders will have opportunities to engage in mental health recovery, and participate in the larger community of Eau Claire and the Chippewa Valley.


What skills are required for this project? 

Answer Candidate with be familiar with social networking sites such as Facebook and Instagram and have knowledge of how to program these websites in ways that improve marketing our marketing outreach.


What are the objectives for the student learning and service?

Answer 1. Write a proposal to the Wellness Shack Board of Directors proposing strategies and steps required in achieving a Facebook and Instagram marketing plan. 2. Execute the programming to implement the Facebook and Instagram marketing strategy. 3. Write a detailed instruction sheet to enable Wellness Shack staff to manage and update the programs.


What are the availability requirements for the student?

Answer Candidate must be able to work on site.


Additional information (not required).

Answer The Wellness Shack has on site WiFi. Candidate may want to use their personal laptop, but it's not required. The Wellness Shack's public-use computer will be made available.